John Battelle writes the lengthy (1,500 word blog entry!) first part of what looks to be a two-parter on the obsession around Ad Networks, the competitiveness of Google vs. AOL, Yahoo, MSN in the space, and what will actually make happy brand marketers in the future.
We'll have to wait for part 2 to see just how insightful the whole is, but the first one is certainly a good read...
Clearly, brands have built what I've called "packaged goods media." And in the past few years, I've come to the same conclusion about online media. In short, I think brands will also build the next batch of great online media companies. And up until recently, I thought Yahoo, AOL, and MSN were best positioned to be those companies. Now, I'm not so sure.
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